Chicago

Fulton Market Showroom Reinvents The Allsteel Experience

In June 2023, Allsteel opened the doors to its new Experience Center in Fulton Market in Chicago, one of the fastest growing markets for Allsteel and the HNI family of brands. The Experience Center at 345 N Morgan includes a series of interactive design areas, an immersive learning space, and several hospitality hotspots. This will serve as Allsteel’s main client interaction space, providing a more central and convenient hub for future collaboration engagements.

“We are thrilled to open our doors and welcome our clients, the design community and commercial real estate professionals to our new Experience Center,” said Natalie Johansen Murray, Director of Brand and Marketing. “Throughout the entire design journey, we focused on developing a space to celebrate and encourage collaboration, a space that is designed to help our clients and design community do more.”