Experience Center Demonstrates Power of Design to Foster Connection and Creativity
Chicago, IL. June 9, 2025 – Allsteel, a leading voice in workplace innovation, unveils its bold new vision for the future of work: “The Intentional Community for Connection & Creativity.” Introduced during Fulton Market Design Days 2025, this immersive showroom experience explores how thoughtful design can foster deeper relationships, spark innovation, and nurture individual potential in the evolving workplace.
“At Allsteel, we believe great design goes beyond furniture—it shapes culture and empowers people,” said Natalie Johansen, Vice President of Brand Marketing for Allsteel. “Our Experience Center is a reflection of that belief, showcasing how intentional design supports creativity, collaboration, and connection.”
A Multi-Zone Journey Through the Future of Work
Set across 13 interactive zones in Allsteel’s Fulton Market Experience Center, the concept illustrates how workplace environments can better serve people’s needs—socially, mentally, and professionally. Key themes include:
- • Socialization & Casual Collaboration
- • Wellness & Focus
- • Mentorship & Leadership
- • Culture & Adaptability
The journey begins in a welcoming communal café designed to encourage spontaneous interaction. From there, visitors move through a curated series of spaces—each one expressing a distinct facet of the modern workplace. Signature zones such as Social Crossroads, Living in Beta, and 360° Leadership explore the intersection of design, culture, and human experience.
Product Highlights: Innovation Meets Purpose
The Experience Center is a living demonstration of the wide and flexible portfolio available from Allsteel, featuring:
- • Architectural Solutions including Beyond Walls and Aspect Demountable Walls, providing privacy and planning flexibility in both open and enclosed spaces.
- • Systems & Planning Tools including Further and Mural, designed to support dynamic teams and neighborhood-style layouts.
- • Casegoods such as the Gunlocke Silea and Approach collections, combining refined aesthetics with performance-driven functionality.
- • Seating Solutions including the ergonomic 06 and Pli task chairs, and the Retreat lounge series, ideal for leadership spaces, quiet zones, or small group collaboration.
- • Tables from the Admix, Structure, and Briefing collections, offering solutions for cafés, conferences, training spaces, and beyond.
Sustainable Innovation - Evo: More Impactful, More Applications, More Comfort
A central highlight is the reengineered Evo Task Chair, showcased in a tranquil Pebble Garden installation. New features include:
- • A Quilted Knit Back made with SEAQUAL® Yarns, crafted from upcycled marine litter
- • 40 curated painted aluminum finishes for arms and bases
- • Carbon-neutral models with Verified Carbon Standard offsets
- • Recognized certifications including SCS Indoor Advantage™ Gold and BIFMA LEVEL® 3
This evolution reflects a strong commitment to sustainability, ergonomic innovation, and long-term adaptability.
Material Lab & Co-Solutioning Partners
The Material Lab & HBF Textiles Pop-Up invites attendees to explore emerging textures, sustainable materials, and inspiring colorways that influence thoughtful design.
Products and solutions from partner brands—including Zilenzio, Corral, and HBF—are integrated throughout the space, underscoring a co-solutioning approach that brings together the best of workplace design under one roof.
Visit the Experience
The Allsteel showroom will be open through Fulton Market Design Days from June 9-11, 2025, 9 AM-5 PM.
For more information on products that will be in the showroom, visit the Allsteel website here: https://www.allsteeloffice.com/design-days-2025
About Allsteel
Since 1912, Allsteel, an HNI Company, has offered a world-class, comprehensive range of workplace products and solutions. We simplify the office planning process by helping our customers align their workplace strategy with their business strategy. The result is fit-to-business solutions that deliver meaningful change in a way that works for them today, as well as tomorrow. Allsteel has showrooms in Boston, Chicago, Los Angeles, New York, and San Francisco. For additional information, visit www.allsteeloffice.com or follow Allsteel on Facebook, LinkedIn, Instagram, Pinterest and YouTube.